The Ministry of Information and Broadcasting (MIB) has issued an advisory to the television broadcast channels, which reinstates Rule 7 (7) of the Cable Television Networks Rules, 1994 on banning the telecast of condom advertisements during prime time hours.
The rule stated that â€˜no advertisement that endangers the safety of children or create in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner shall not be carried in the cable service' and the Rule 7 (8) of the Rules which says, â€˜indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisementsâ€™.
It has been learnt from sources that the Advertising Standards Council of India (ASCI) had approached the ministry in relation to the advertisements telecast during primetime hours by the condom brands.
The MIB has stated in its advisory that some channels carry advertisements of condoms repeatedly, which are alleged to be indecent, especially for children. Hence, the ministry has advised all TV channels not to telecast the advertisements of condoms, which are for a particular age group, and could be indecent/ inappropriate for viewing by children.
It said such advertisements may be telecast between 10 pm and 6 am to avoid exposure of such material to children and to ensure strict adherence to the provisions contained in the Cable Television Networks Rules, 1994.
The advisory also notes that those who do not abide by the rules will attract action as per the provisions in the rules.