ITW Consulting bags in-stadia advertising rights for Indian and Australian Tours of South Africa

ITW Consulting, an India-based sports management company, has acquired in-stadia advertising rights for Indian and Australian Tours of South Africa for 2017/2018. It has won the rights as it offered value for the inventory among other agencies.

ITW Consulting has rights to market and sell these in-stadia advertising rights to non-South African companies and entities.

With these rights, ITW Consulting will cover three Tests, six ODIs and three International T20s under South Africa v/s India Series and four Tests from March 1-30, 2018 under South Africa vs. Australia Series.

ITW is permitted to re-sell and market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially.

The team players are yet to be decided, match schedule is given below.

Commenting on the association, M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd. (a Global Sports Commerce affiliate), said, “We are one of the new generation companies and are delighted to partner with Cricket South Africa and Megapro Marketing (Ry) Ltd for these two series. We are sure that we will be able to build strong and strategic brand associations that will be fruitful for both, the brands and cricket fans across the globe.”

Commenting on the deal, Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd., said, “With utmost pride in bagging these rights, ITW welcomes brands around the world to stand tall with global brands and cherish a seamless branding experience in South Africa, across two months of high octane competitive cricket.”

“The Proteas have always been marquee opponents to the visiting Men in Blue over the last three decades. Its 'Redemption' time for the Indians now playing away from home, post their overhaul by the South Africans during the Freedom Trophy in India, way back in 2015,” Shanth added.

ITW Consulting Private Limited (ITW) specialises in crafting and executing multi-faceted brand management solutions across sports, entertainment, and media for its clients globally, which helps them to build stronger brand visibility, awareness, and recall among a wider target audience.

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