Global technology leader Xiaomi announced Bollywood actress Katrina Kaif as the product endorser for its new Redmi Y series in India. Xiaomi announced the launch of a new smartphone series designed around people’s lifestyles with Redmi Y1 and Redmi Y1 Lite.
Manu Jain, Vice-President, Xiaomi and Managing Director, Xiaomi, said, “The Redmi Y series is designed for people who need a smartphone that can complement and enhance their everyday routine and lifestyle. We are excited to have Katrina as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”
Katrina Kaif, Product endorser, Redmi Y series, said, “I am super pleased to be endorsing a product series which has been designed to enhance everyday routine and complement everyone’s lifestyle, as I personally believe in that philosophy. Xiaomi believes in providing high end technological innovation to everyone, and is the fastest growing smartphone brand in the world. I look forward to creating many more milestone with India’s fastest growing smartphone brand.”
Alongside the new series of phones, Xiaomi unveiled the global version of MIUI 9, the latest upgrade to its popular Android-based operating system, which includes several new features designed for India.
MIUI 9: Lightning fast
MIUI has over 280 million users, in 56 languages, across more than 220 regions. Last year, MIUI 8 brought along innovative features, such as scrolling screenshots, SMS Caller ID, Dual Apps, Second Space, and more.
With MIUI 9, Xiaomi focused on faster app launches, and a smoother UI with reduced latency. MIUI 9 also brings split screen, an improved notification dropdown, as well as icon animations, and smart photo editing featuring object removal.
Redmi Y1: 16MP with Selfie-light
Redmi Y1 is Xiaomi’s first phone in India which boasts of a selfie-light. This, paired with a 16 MP front facing camera, ensures selfies come out bright and clear even in challenging conditions.
Redmi Y1 features a 5.5 inch HD display with Corning® Gorilla® Glass, 13 MP f/2.0 rear camera, as well as a 3080mAh battery.
Redmi Y1 Lite: Big display, great performance
Redmi Y1 Lite features an octa-core Qualcomm® Snapdragon™ 425 processor, along with 2GB of RAM and 16GB internal storage. Just like Redmi Y1, there’s a dedicated microSD card slot with Dual-SIM (nano+nano) capabilities.
Priced at INR 6,999 Redmi Y1 Lite boasts of a 5.5 inch HD display with Corning® Gorilla® Glass, 13 MP f/2.0 rear camera, as well as a 3080mAh battery.
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone” with the belief that high-quality products built with cutting-edge technology should be made accessible to everyone.