Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka, following a multi-agency pitch. Previously, the creative mandate of the brands were taken care by Rediffusion Y&R.
As a part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands – RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’s Gurgaon office will lead this relationship.
Mansoor Ali, Chief Sales and Marketing Officer, Hamdard Laboratories, said, “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is ready and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”
Rohit Ohri, Group Chairman and CEO, FCB India, said, “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi, Joshina and Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”