Paras Dairy, has chosen DDB Mudra Group as its creative partner. As a part of the mandate, the agency will be responsible for the brand’s creative strategy and execution. At DDB Mudra, Paras will be managed by DDB Mudra North and will be led by its President and Managing Partner Vandana Das.
Aldrin Joseph, General Manager, Marketing, Paras said, “We are delighted to have DDB Mudra as our new creative partners. They are rated amongst the best and we believe they can produce some outstanding work, while building our brand. At Paras, we are constantly working towards creating greater value for our consumers with our unique and meaningful product offerings and are looking towards an exponential growth of our business over the coming years. We are sure that we will be ably supported in this endeavor by DDB Mudra.”
Paras Dairy comes from the house of VRS Foods and deals with branded milk and dairy products. The company boasts of a strong network of hundreds of village-level collection centers covering over 5400 villages across states.
Das said, “We are excited to add Paras Dairy to our growing brand roster. Paras is a legacy brand in its own right and we are confident that our partnership will lead to not just some great, defining work but will also contribute towards Paras’s growth in this highly challenging market.”