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The APAC Effie awards 2018 announce call for entries

Two new categories will be introduced – Data and Technology and Media Partnership Activation. The Shopper Marketing Category has been renamed as Shopper and e-Commerce Marketing

The APAC Effie awards are celebrating its fifth anniversary and continue to be recognised by both clients and agencies alike as the hallmark of marketing effectiveness in the region. The call for entries opened on October 26.The deadlines for entry application will run from November 29 to December 27.

This year, the awards will sport some category changes.

The Shopper Marketing Category has been redefined to Shopper and e-Commerce Marketing to reflect the online presence of brands and how they need to connect the dots both online and offline to seamlessly integrate their message and influence purchasing behaviours.

In addition, two new categories will be introduced – Data and Technology and Media Partnership Activation, to keep up with the ever-evolving industry.

“As our industry becomes even more complex, proving that ideas work is absolutely vital. The APAC Effies recognise the best campaigns that deliver clear results for their clients. I look forward to reviewing your entries and being inspired by them,” said Charles Cadell, the 2018 Awards Chairman.

The 2018 edition of the APAC Effie Awards is now accepting entries. Winners will be announced at the Awards Gala in Singapore in April 2018.

Visit www.apaceffie.com for more information on the competition.  

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