Havas Media, India, has bagged the integrated media duties of Sterling Holiday Resorts, the leisure hospitality company.
Commenting on the partnership, Peshwa Acharya, CMO, Sterling Holiday Resorts India, said, “We are in the business of creating Experiential Holidays for our guests. Consumer today wants holiday experiences that go beyond great rooms, outstanding location and wonderful service, and that is what we provide. We are confident that Havas Media with its media understanding, especially on the digital playground, will make Sterling stand for a special experience, and communicate the same meaningfully.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “With almost three decades of experience in the hospitality sector and a growing customer base, Sterling Holidays is known to foster loyalty and setting hospitality standards. We are delighted to have on board yet another pioneer brand like Sterling that resonates well with our meaningful brands framework. We look forward to this association.”
“Sterling Resorts is an iconic brand which thrives on consumer experience and innovation which is also the philosophy at Havas. The brand is on a consistent upward path and is focused on moving beyond the traditional services. At play will be Havas Media Group's integrated media skills centred on digital and mobile which is the need of the hour. We look forward to a long and mutually fulfilling relationship,” added Mohit Joshi, Managing Director, Havas Media Group, India.
Sterling, now a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s integrated travel and travel related financial services company, was incorporated in 1986 with the vision of delivering great holiday experiences to Indian families. To achieve this vision, the company pioneered vacation ownership in India and set about building a network of leisure resorts at some of the best holiday destinations in India.
Currently, Sterling has 28 resorts located in Agra, Anaikatti, Corbett, Daman, Darjeeling, Dindi, Dharamshala, Gangtok, Goa, Karwar, Kodaikanal, Kufri, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sariska, Shirdi, Thekkady, Yelagiri and Yercaud. The company also has 16 additional sites where it plans to add new resorts. Most recently Sterling Holidays acquired ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.