Happy mcgarrybowen bags creative mandate for Wildcraft

Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for the outdoor and adventure product company, Wildcraft. The mandate was won post a multi-agency pitch.

The agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen has already released the AW ’17 campaign for Wildcraft and looks forward to partner with them for their aggressive growth plans in the future.

Kartik Iyer

Commenting on the partnership, Kartik Iyer, CEO, Happy mcgarrybowen, said, “Wildcraft has a certain raw power to it as an indigenous adventure brand. It is something we have been excited by since the first time we met the founders. The market is huge and the canvas is wild. I am certain it is going to be an absolute pleasure creating for Wildcraft.”

Siddharth Sood and Gaurav Dublish, Co-founders, Wildcraft, said in a joint statement, “In a short span of a decade, people know Wildcraft as the pioneer and leader in outdoor gear and adventure equipment. What we need now is to establish the brand Wildcraft. With Happy mcgarrybowen's young and passionate team, we are certain that their strategy-driven creative approach will help propel the brand and aid it to moving into its next orbit.”

Wildcraft, co-founded by Dinesh KH, Siddharth Sood and Gaurav Dublish, is an Indian-born head-to-toe outdoor and adventure firm, headquartered in Bengaluru. The company known for its outdoor gear and performance clothing and footwear has its products sold through 170+ exclusive stores, 4,000 multi-branded stores, leading departmental stores and e-commerce portals across India and abroad. Apart from India Wildcraft currently is available in Nepal, Sri Lanka and across GCC countries.

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