In an attempt to help its publishers and advertisers to create relevant and engaging content for their audience, Google India has announced support for Bengali for both Google AdWords and Google AdSense.
Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads.
In addition to that, content creators who have websites and blogs in Bengali can now easily monetise their content and attract advertisers from across the globe.
Shalini Girish, Director, Google Marketing Solutions, Google India, said, “With the availability of Hindi, and today’s launch of Bengali language capabilities, we are working hard to ensure that digital advertising is keeping up with the needs of an evolving Internet audience. Over the coming months, we will share more about our efforts to further build on this.”
India has 234 million Indian language users who are online (compared to 175 million English web users) and it is expected another 300 million Indian language users will come online in the next four years. The most important aspect of making the web more useful and meaningful for all of India is to make India’s Internet more representative of today’s India.