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FoodFood to go live on SonyLiv

The OTT platform, which was already sharing content from the channel, intends to double its repertoire of exclusive food content from 4,000 hours to 8,000 hours over the next 12 hours

FoodFood, the Indian food and lifestyle channel, will now be available as a live channel on SonyLiv. Content from the channel that was launched in 2012 was already available on SonyLiv. The OTT platform is aiming to double its repertoire of exclusive food content from 4,000 hours to 8,000 hours over the next 12 hours with this move.

Giving its viewers and subscribers a whole new level of experience of engaging with food, SonyLiv has joined hands with Chef Sanjeev Kapoor, Rajshri Food and other top celebrity chefs to satiate the taste-buds of food lovers and enthusiasts alike and take them on a gastronomic delight.

Rajshri Food has emerged as a popular YouTube channel that meets the needs of the millennials by offering them an assortment of quick fix recipes, main courses and healthy alternatives that will feature renowned chefs like Varun Inamdar and Ruchi Bharani. SonyLiv will feature these culinary episodes spanning 5-7 minutes each.

“With the introduction of the food genre, SonyLiv is committed to engaging its viewers with the best of world cuisine curated by top celebrity chefs. We have displayed our pioneering edge by being the first OTT platform in India to introduce the category of food. Not only that, we are committed to doubling our repertoire of exclusive food content from 4,000 hours to over 8,000 hours over the next 12 months. Food is going to be a major genre on SonyLiv going forward, in addition to entertainment and sports,” said Uday Sodhi, EVP and Head, Digital Business, Sony Pictures Networks India (SPN).

“With this association with SonyLiv, I hope to repeat the same success in a new digital world. SonyLiv’s massive user base further inspires me to dig deep into the vast culinary world and continue to bring newer, mouth-watering dishes to millions of devoted users of the platform. Experimentation and innovation are the key pillars for any chef and we will display the best that world cuisine has to offer. India is a food-loving country and this free service from SonyLiv is bound to attract a large viewer population of foodies and food-enthusiasts,” said Sanjeev Kapoor.

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