AdLift, a global digital marketing agency with offices in the US and India, has recently won the social media and paid marketing duties for Pacific Malls. The duties are for the malls at Tagore Garden, Delhi and Dehradun, Uttarakhand. The account was won after a multi-agency pitch.
The group has over three decades of experience in real estate, hospitality and education sector. Collectively, the group handles more than 50 multi-crore projects across domains like retail, residential, education and hospitality.
Commenting on the appointment of the agency, Salim Roopani, Centre Director of Pacific Mall, said, "In the past decade, the Indian mall culture has evolved incredibly into a 360-degree entertainment and shopping destination for family and friends. Social media plays an important role in consumer retail and is being used increasingly and effectively to analyse consumer behaviour and changing preferences. We are confident to see some engaging campaigns that will help us in strengthening our relationship with our customers.â
Speaking on the win, Prashant Puri, Co-Founder & CEO, AdLift, said, "We're extremely delighted to add Pacific Malls to our clientele list. They have decades of experience in providing luxury-realty construction. We are confident of exploring some long-lasting association with them by providing engaging and result-oriented campaigns as per their requirement. We are looking forward to achieve our commitments through innovative campaigns.â
AdLift is already extending its services to Kent RO, Aakash Institute, Max Healthcare, Yatra.com and others. With the new client in its kitty, AdLift is spearheaded to multiply the number of clients in each industry segment like BFSI, education, FMCG, Healthcare, etc.