The pay TV platform is offering about 600 channels and services. Till December 2016, the DTH provider was offering 76 HD channels and 483 SD channels
BestMediaInfo Bureau | Mumbai | January 9, 2017
Tata Sky, the content distribution platform providing pay TV and over-the-top services, has announced its offering #MaxJingalala of 600 channels and services. The provider claims it is the highest ever in the direct-to-home (DTH) sector.
Tata Sky has the maximum high definition (HD) channels offerings along with Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Oriya, Punjabi and Assamese channels on offer. Till December 2016, Tata Sky was offering 76 HD and 483 standard definition (SD) channels. The bouquet of 31 value added services, 15 SD and HD movie platforms specials, nine exclusive plus one channel feed, have been a clear differentiator for the brand.
Malay Dikshit, Chief Communications Officer, Tata Sky, said, “Consumers in India consider the number of channels provided by an entertainment platform to be among the second biggest reason to make their purchase decisions. Tata Sky is leaving no stone unturned to offer the maximum number of channels and services to its subscribers. Hence offering ‘Sabse Zyada Manoranjan’ catering to every member of the family is key to the Tata Sky offering.”
In 2016, Tata Sky has made offerings ranging from enabling internet browser application on the set-top-box (STB), introducing kids showcase, Bengali and Punjabi movies MAMI films, m-Visa payment option to interactive services such as Comedy, Devotion, Music + and Gurus. The year saw popular campaigns from Tata Sky such as Pyaar Jingalala (13 series ad films), Das Saal Jingalala and Family Jingalala (starring Amitabh Bachchan).
Tata Sky has also launched 4k STBs in India, Karaoke service on STB, unique interactive services, classroom and smart manager and a daily recharge option.