Healthians unveils new brand identity

The new logo created by Bang in the Middle uses the universal symbol of medical diagnostic care, the stethoscope

BestMediaInfo Bureau | Mumbai | January 17, 2017

Healthians.com, the health test at home service, co-founded by Deepak Sahni and Anuj Mittal, has unveiled a new brand identity created by Bang in the Middle. The new logo uses the universal symbol of medical diagnostic care, the stethoscope.

Deepak Sahni

Speaking about Healthians.com and what the new identity means, Deepak Sahni, Founder and CEO, Healthians, said, “Healthians is a forward looking diagnostic brand, we have invested in medical technologies that help in home collection, reduce pain in blood test and deliver accurate results at better than the market prices. For us the new identity is our commitment to better diagnostic test experience and more accurate test results.”

Anuj Mittal

Commenting on the new logo and brand identity, Anuj Mittal, Co-Founder and Chief Strategist, Healthians spoke about their association with cricketer Yuvraj Singh.

“We wanted the identity to clearly spell out what we do, and yet stand out from the individual path labs. Our approach to name was to take the overall heath stance. By adding the stethoscope and the promise of accuracy, we are building a meaningful promise to our consumers. Our relationship with Yuvraj allows us to link our brand story with his to motivate consumers to get tested and stay fit,” he said.

Manoj Deb

Calling the brief given by Healthians challenging, Manoj Deb, ECD, Bang in the Middle, said, “Healthians gave us a challenging task to define the identity. We had to build the identity with values of care, expertise and accuracy. We used a bold typeface to depict confidence and a universally known symbol of health care to build our identity.”

Info@BestMediaInfo.com

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