Yaish is Regional ECD at Impact BBDO in Dubai. Dubai’s Media Week has described him as a ‘Dark Horse’, as he has helped raise the profile of various agencies in the Middle-East
BestMediaInfo Bureau | Mumbai | January 23, 2017
Adfest will soon welcome Fadi Yaish to this year’s jury panel as Jury President, Outdoor Lotus and Press Lotus. Adfest 2017 will take place in Pattaya, Thailand, from March 22-25, 2017.
As Regional Executive Creative Director at Impact BBDO, Yaish has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide, according to the Directory Big Won Rankings 2016.
Yaish, who began his career as an Art Director two decades ago, said, “I grew up learning from Adfest books. The festival has always reflected the true passion for advertising in Asia. In fact, so many of the world’s best Creative Leads started from Asia, and blossomed through their print and outdoor work at Adfest. That’s why it’s no surprise that Outdoor and Press are two of the most important and competitive categories to win, and I am excited to be Jury President of these categories. And considering it’s Adfest’s 20th year, I am privileged to be a part of this milestone event.”
Described by Dubai’s Media Week as a ‘Dark Horse’ in the region, Yaish has not only helped to raise the profile of agencies in the Middle East but also contributed to the industry by mentoring younger generations at institutes such as Applied Science University, Virginia Common Wealth University and the American University of Dubai.
Jimmy Lam, President, Adfest, said, “Fadi continues to raise the benchmark for innovation and creativity in the Middle East year after year, so we are proud to have someone of his calibre guiding this year’s Outdoor and Press jurors – particularly as these are two of the most popular categories at Adfest.”