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Britannia Cake ad widens appeal with a yarn

The TVC has been conceptualised by Grey Group India. It brings out the best of a father-son relationship where the father tries his level best to convince his son why he should get to eat the cake

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Britannia Cake ad widens appeal with a yarn

Britannia Cake ad widens appeal with a yarn

The TVC has been conceptualised by Grey Group India. It brings out the best of a father-son relationship where the father tries his level best to convince his son why he should get to eat the cake

BestMediaInfo Bureau | Mumbai | January 13, 2017

Britannia-Cake-ad Click on the Image to watch the TVC.

Conceptualised and executed by Grey Group Bangalore, Britannia's latest TVC emphasizes on the fact that Britannia Cakes are so tasty that one would go to any length to get their hands on it.

The ad sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a yarn about an incident when the child was much younger. He claims that when the boy's Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father's son! With a sign-off that reads, “Yummy waali shararat”, the film captures the mischievous relationship that we see between parents and children these days.

Vishal Ahluwalia Vishal Ahluwalia

Vishal Ahluwalia, Vice-President and Business Head, Grey Group Bangalore, said, "The challenge for Grey was to capture the magic between parents and kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia which was bold enough to accept a new storytelling format and believe in a film which was conceptualized on a wide fantastical canvas.”

"Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With 'Yummy Wali Shararat' we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and son", said Manjunath Desai, Vice-President Strategy and Business Development, Britannia Industries.

The TVC has been released in ten languages nationally.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2017/01/Britannia-Cake-ad.jpg

Credits:

Britannia Team: Manjunath Desai, Nidhi Saraf, Priyadarshini, Rohita Singh

Agency: Grey Group Bangalore

Creative team: Sandipan Bhattacharyya, Loreto Basumatary, Mark Flory

Account Management: Vishal Ahluwalia, Leena Piragal, Jayendra Katti, Shreyas Kiran

Planning: Barsha Chakraborty

Film: Samir Chadha

Production house: Future East films

Director: Ashim Ahluwalia

Producer: Priyanka Bangia

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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