The Advertising Club and the Advertising Agencies Association of India have initiated the campaign. Entries open on January 19 and the winning entry will be produced as a multi-media campaign and released at the Goafest
BestMediaInfo Bureau | Mumbai | January 17, 2017
In a unique joint initiative, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a pioneering campaign to pitch communication as a force for good and to battle the scourge of violence against women.
Entries to conceptualise the campaign will open on January 19, 2017. The entries will be judged by an elite jury and the winning entry will be produced as a multi-media campaign and released ceremoniously on April 7, 2017 at the Goafest.
Explaining the thought behind the initiative, Raj Nayak, President, The Advertising Club, said, “From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our combined learnings and experience to devise a campaign that is in the interest of this larger public. To this end, we will be running a national search for a multi-media campaign that will aim to mitigate violence against women. I am confident that our industry will rise to pool in the highly creative resources at our disposal, to come up with a highly creative and effective communication campaign. We will fund the production of the winning campaign and launch it at Goafest in April 2017.”
Elaborating, Nakul Chopra, President, AAAI, said, "Violence against women is an issue that concerns each and every one of us. As an industry we have the finest creative minds and strongest media linkages that are at the core of a high voltage communication effort. We have the heart to take up a cause like this at a national level. I believe it will make the younger people proud to be a part of an industry that cares about real problems and uses its resources to address them."
In the meantime, Goafest aims at giving back to the society by launching this campaign. Ashish Bhasin, Chairman, Goafest, observed the growing scope of the festival, said, "Goafest was all about saluting creativity and presenting the Abby awards. We then added a knowledge quotient with the day-long seminars. Now, with this meaningful effort being launched here, the festival will celebrate not just our achievements but lay down our agenda of giving back to the society that we influence through our creativity.”