UTV Movies gets a new look to bring alive the legacy that the brand stands for through an exciting line-up this festival season under the umbrella â Jashn Kahaniyon Ka. It is a contemporary re-imagination of the logo in iconic red, green and blue colours.
To enhance its current position, UTV Movies has acquired a new list of titles from UTV Studios, which has brought great and iconic stories to millions of people around the world.
As a pre-cursor to the new phase, the channel will run a UTV Movies festival from September 18, airing a new UTV title at 5 pm every day, between Monday and Friday. The movies lined-up for the festival are iconic tiles like Rang De Basanti, Barfi, Fashion, ABCD, Race and path-breaking movies like Kaminey, A Wednesday, Khosla Ka Ghosla, Aamir, Kai Po Che and many more.
The UTV Movies festivalâs highlight will be the World Television Premiere of this yearâs highly-acclaimed Disneyâs Jagga Jasoos, starring Ranbir Kapoor and Katrina Kaif and directed by Anurag Basu, on September 30.
Abhishek Maheshwari, VP & Head, Media Networks and Interactive, Disney India, said, âThe UTV brand holds a unique place in the hearts of Indian audiences.Â The brand conveys a unique legacy of bold and path-breaking storytelling built by the UTV Motion Pictures Studios over the last decade. With the rebranding of UTV Movies Channel, we intend to take this strong legacy to our viewersâ homes and establish the channel as the home not just of UTV Movies but of an exciting line-up of strong content and exciting movie premieres.â
This campaign will be further celebrated with a massive marketing push both on air and off air. The two-week campaign will include a TVC run of 6,000 spots across 28 channels (music, news, regional GECs) reaching out to over 200 million viewers. The outdoor campaign is planned across Mumbai and Delhi with 450+ hoardings for 10 days, which commenced on September 17. The print campaign will be run across 13 states reaching out to 57 million readers.