BETC has taken aboard Lennie Stern as the Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Stern joined entertainment agency Dare.Win in 2015 as Associate Managing Director.
At Dare.Win, she was in charge of different projects such as Netflix, Ubisoft, Blizzard, Paramount, Fox, Universal, Arte, Warner and Redbull to name a few.
Stern has 14 years of experience and she has worked with BETC in the initial period of her career as an Account Executive Intern.
She will work with the agency’s clients to help them deploy creative entertainment strategies as well as different types of branded content, brand entertainment, storytelling, product placement, brand endorsement, immersive experience, emotional activation, influencer partnerships and more.
Stern’s work will reach over a wide spectrum – from web-series, concerts and short-films to video games among others.
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