Music television network 9X Media Pvt. Ltd. has now become a curator on Apple Music, bringing a unique Indian flavour to the music streaming platform. 9X Media’s hit music channels join an exclusive club of international and local tastemakers and style leaders to become curators on Apple Music.
Starting September 2017, 9X Media started curating a range of themed playlists inspired by the music that resonates with young Indians, giving music fans an exclusive music experience, allowing them to discover and stream music handpicked by experts. The playlists will feature tracks by Indian and international artists across multiple genres, including Bollywood, pop, regional, and more, spotlighting the hottest names in music today.
The playlists curated by 9XM, 9XO, 9X Jalwa and 9X Tashan will also provide recommendations for music fans, enabling them to sample and appreciate both new and established artists. All playlists will be updated weekly, with special themed playlists linked to each of 9X Medias channels, events and programming.
Kapil Sharma, Sr. VP Marketing & PR, 9X Media Pvt. Ltd., said, “Our music curation and on-air presentation have always received an overwhelming response from music fans. Each of our channels curate the best music to help fans discover new music and enjoy hit music on television. Now we’ll be using that same curation expertise to re-create that listening experience on Apple Music.”
To enjoy the experience, just open the Apple Music app on your device, tap “Browse” and click on the 9XM and 9XO curator icons in the ‘Playlists’ section.