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Sonal Dabral only Indian selected as creative speaker at LIA 2017

London International Awards has announced its list of 16 speakers to share their ideas for success to young creatives at the 6th annual Creative LIAisons programme taking place at Encore/Wynn, Las Vegas from October 4 to October 7

Sonal Dabral

Sonal Dabral, Group Chief Creative Officer, Ogilvy & Mather, is the only Indian selected as the creative speaker for the London International Awards (LIA) 2017. LIA has announced an impressive line-up of 16 speakers set to deliver their ideas for creative success to young creatives from around the globe.

The 6th annual Creative LIAisons programme is taking place at Encore/Wynn, Las Vegas from October 4 to October 7.

Dabral has over three decades of experience and is having a second stint at Ogilvy India, having worked there earlier from 1991 to 1999. He then took over as the Creative Head of Ogilvy Malaysia and within three years made it the No. 1 Creative Agency in that country. Thereafter he took over the reins in Ogilvy Singapore as its leader and raised the flag even higher, after which Ogilvy India wooed him back to India as the Chairman India and Regional Creative Director for Bates Asia-Pacific. He then took on the responsibility at DDB Mudra as Chairman and Chief Creative Officer.

Creative LIAisons is LIA’s way of giving back. By refraining from a holding fancy award show, the whole budget goes to organising this unique event for young creatives.


“All of our 2017 speakers have one thing in common. They all believe that the investment that LIA makes in Creative LIAisons is an invaluable investment in the future of the industry,” said Barbara Levy, President, LIA.

She added, “In an era when award budgets are being cut due to less revenue, LIA is proud that we can continue to provide the industry with this fully funded programme; the opportunity to bring together the world's brightest minds from all corners of the globe in order to inspire, educate and exchange ideas with creatives in the top of the industry.”


This year, the industry legends that will help to inspire the next generation of leaders include:

Susan Credle, Global Chief Creative Officer at FCB Worldwide

Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather

Mark Tutssel, Global Chief Creative Officer at Leo Burnett Worldwide and Creative Chairman of Publicis Communications

Susan Credle, Global Chief Creative Officer at FCB Worldwide

Bob Isherwood, Worldwide Creative Adviser at Innocean

Amir Kassaei, Global Chief Creative Officer at DDB Worldwide

Ted Royer, Chief Creative Officer at Droga5

Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide

Jeremy Perrott, Global Chief Creative Officer at McCann Health

Pum Lefebure, Co-Founder / Chief Creative Officer at Design Army

Karen Howe, President at The Township, Toronto

Rosie Yakob, Partner & Managing Director at Genius Steals

Ralph van Dijk, Founding Creative Director at Eardrum Sydney

Sonal Dabral, Group Chief Creative Officer, Ogilvy&Mather

Chris Smith, Brand Creative Group Head at The Richards Group

Andrew Howlett, Founding Partner of Rain


Creative LIAisons is tailor-made for the young creative – from the opportunity to meet so many young talented minds from around the globe, to learning from some of the most influential people in the industry – who will talk about issues and topics that concern young creatives specifically, to the mind blowing and rare opportunity of sitting in on a Statue Discussion, peeking into the judges’ minds and witnessing a process that affects every creative in the world. It is a rare opportunity that young creatives only experience at LIA.

Levy went on to say, “These days, agencies are talking about how hard it is to attract young creative talent as they are all being head-hunted by the techs directly from university and lured from agencies. Creative LIAisons provides agencies a hook, an opportunity to offer a young creative one or two years in a promise of ‘I'll get you to Vegas to the LIA judging, where you have a week to pick the brains of the top creative leaders worldwide, and get a chance to sit in on judging’. A big plus for any agency to promise!”

The LIA entry system is open for entries. The final deadline is August 31. The entry system must close on this date.


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