Bridgestone India, a subsidiary of the tyre and rubber company and a Worldwide Olympic Partner, announced a partnership with ace badminton player and Olympic silver medallist P.V. Sindhu to be the company’s first brand ambassador. As part of the three-year agreement, Sindhu will be included in Bridgestone’s activations around its Worldwide Olympic Partnership.
Sindhu recently earned a silver medal at the World Badminton Championship in Glasgow. The Padma Shri recipient became the first Indian woman to win an Olympic silver medal at the Olympic Games Rio 2016.
Speaking about the collaboration, Kazutoshi Oyama, Executive Director, Bridgestone India Pvt. Ltd., said, “We are thrilled to announce P.V. Sindhu as Bridgestone India’s first-ever brand ambassador and we warmly welcome her to ‘Team Bridgestone’. Sindhu’s journey is an epitome of perseverance and determination and is a setting example to the youth to ‘Chase Your Dream’, which echoes with Bridgestone’s global association with the Olympic Games. She is persistent, dependable and carries a winning attitude, which personifies our brand ethos.”
On her partnership with Bridgestone India, Sindhu said, “I am honoured to be associated with Bridgestone India and particularly excited to be the organisation’s first brand ambassador. Bridgestone has a strong sports lineage, which is further strengthened with their Worldwide Olympic Partnership. This association is a special one and I look forward to a long and fulfilling partnership.”
Commenting on her partnership, Ramakrishnan, R- Director, Baseline, said, “Sindhu embodies the true Olympic spirit of grit, determination, discipline and sportsmanship. With Bridgestone, it is a seamless brand alliance.”
Sindhu will be an active part of Bridgestone India’s promotional events, integral part of CSR campaigns and the organisation’s brand enhancement activities.
Bridgestone announced its Worldwide Olympic Partnership in 2014, making a long-term commitment to the International Olympic Committee that continues through 2024. Bridgestone will support this partnership by showcasing the values of community service, social responsibility, and respect for diversity that it shares with both the Olympic Movement. Bridgestone also became the first Founding Partner of the Olympic Channel in August 2016, signing a four-year agreement to support the ground-breaking digital platform in its mission to celebrate the Olympic spirit.
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