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Madison Media gains back Bandhan Bank’s account

Madison Media has again got the responsibility of media planning and buying media space for the bank

Madison Media announced that it has won back the assignment of media planning and buying media space for Bandhan Bank.

Madison Media had successfully launched the bank in August 2015 with a high decibel TV, print and outdoor campaign. The launch event was graced by Union Finance Minister Arun Jaitley.

Vikram Sakhuja

Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, said, “We are delighted to partner with Bandhan Bank once again and are looking forward to achieving greater milestones for the bank in the years to come."

Chandra Shekhar Ghosh, Managing Director & CEO, Bandhan Bank, said, “I am sure Madison will do a great job in adding value to our brand pan India.”

Bandhan Financial Services Ltd, a microfinance entity, was set up in 2001 for poverty alleviation and women empowerment. It was one of the two entities that got the licence to set up a universal bank. Today, the bank has 3,668 touch points consisting of 841 bank branches, 2,444 Doorstep Service Centres (DSCs) and 383 ATMs, serving 11 million customers across India.

Madison Media is a media agency that offers advertisers a complete media and communications solution and handles clients like Godrej, Marico, Titan, Asian Paints, Raymond, among others.

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