Zenith, part of Publicis Media India, has won the media duties of the air purifier line of business of Honeywell. Honeywell is a fortune 100 company and a technology powerhouse.
They are one of leaders in air purification for residential as well as commercial applications, across multiple global markets. The brand empowers consumers against rising pollution levels in both urban centers and smaller cities and is witnessing significant growth as is the air purification market in India.
Tanmay Mohanty, Group CEO, Zenith India, said, âWe are delighted to have won the business of Honeywell and look forward to driving market leadership for them. The company with its 80 year old lineage is no stranger to India and the Honeywell air purifier is a product that is unique and unparalleled. Zenith is an agency that embraces both technology and invention. Our ROI+ approach with advanced communications models and strong focus on personalisation and automation will further fuel Honeywellâs expansion plans across all the right markets and touch-points. Our pulse on the Indian consumer and new insights on the category have helped us win this business. This is a significant addition to our client roster.â