GroupM announces 'NewCo' leadership in India and South Asia

Tim Castree, Global CEO of MEC and CEO of “NewCo" today announced that Kartik Sharma has been named as Managing Director of the new media, content and technology agency in India and South Asia when it launches in January 2018. Sharma has been Managing Director of Maxus South Asia since 2014 and in that time, has led the agency to outstanding new business growth and success.

Tim Castree

Castree said, “We’re creating a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Kartik's leadership, I am confident that we will have the right team in place to truly make NewCo a formidable future-facing agency in India and South Asia.”

Kartik Sharma

Sharma will report to GroupM South Asia CEO, CVL Srinivas and Castree.

Following GroupM’s recent commitment to adding offline media capabilities, an expanded geographic footprint and an influx of talent to the agency, Christian Juhl, global CEO of Essence, a global digital-first agency, today announced that T. Gangadhar, current Managing Director of MEC South Asia, will transition into the new role of Chairman of India and Managing Director of North Asia, Essence.

Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC. He will continue to be based in Mumbai.

Anand Chakravarthy

Anand Chakravarthy, who has served as Managing Partner at Maxus India since 2015, will be transitioning into the role of Managing Director of Essence India. Chakravarthy will report into both Gangadhar and Matsushita and will work closely with the regional leadership in his new role.

T Gangadhar

Both Gangadhar and Chakravarthy will assume their new roles by January 2018. The Essence teams will be strongly supported by the GroupM network as they look to expand their presence in market.

Juhl said, “India is such an important market for so many of our clients whose business challenges we work tirelessly to solve.  Essence has built its credibility on being a data-centric agency that infuses technology and measurement across all media.  We’re excited to expand our geographic footprint and apply our unique approach for our global clients looking for relevance in India.  Gangadhar and Anand are experienced leaders who will help expand our presence.”

GroupM recently announced that MEC and Maxus will be merging to form a powerful new billion-dollar revenue, global media, content and technology agency.  The merger will officially come into effect from January 2018; until then MEC and Maxus continue to operate as separate agency brands.

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