BuzzInContent Awards 2020 - December 9, 2020 CLICK HERE

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent
BuzzInContent Awards

Foolish wins creative mandate of Pearl Academy

In a conscious effort to stay away from the type of advertising that plagues most education brands, Foolish created the ‘Made to Create’ TVC. Essentially a philosophical film, it swaps tactical communication in favour of a much more conversational approach

Foolish has bagged the creative duties of Pearl Academy, a 23-year-old design institute. The agency has also rolled out a television commercial (TVC) under the first campaign for the client.

Pearl Academy, with campuses in Delhi/NCR, Jaipur and Mumbai, offers faculty, facilities, and industry exposure that very few can match. Despite this, they face the same problems that all design institutes face: personal and social barriers when considering design as a career option. Parents, as well as students, start their journey with only an inkling of what a career in the creative has to offer. ‘Designer’, just doesn’t have the same ring to it as ‘doctor’.

Being a creative-led agency, Foolish wanted to stay clear of the monotonous communiqué prevalent in the education industry. “We wouldn’t touch it with a ten-foot pole,” quipped Vandan Chopra, CEO of Foolish.

“We knew exactly what we wanted to do. The pitch was just the tip of the iceberg so to speak. Once upon a time, we were young adults, at odds with society, trying to pursue a career in the creative. Too many parents and students choose the ‘safer’ path – a path that usually leads straight to a desk job. As creative folk, we want to give young people the kind of advice that we would’ve liked to hear,” Chopra added.

In a conscious effort to stay away from the type of advertising that plagues most education brands, Foolish created the ‘Made to Create’ TVC. Essentially a philosophy film, it swaps tactical communication in favour of a much more conversational approach. It tells us that there is a creator within us all, and asks us to view problems as opportunities. Taking the thought forward, Pearl students were commissioned to find creative solutions for a series of everyday problems. One such project was a repair job, inspired by the works of Jan Vormann.

Using Lego and other building blocks, students repaired a section of wall that had been left untouched for more than three years. Other student work used include a collection of bridal masks (a social statement against air pollution); an innovative, low-cost induction pressure cooker; a chandelier made of recycled plastic bottles; and a lattice framework that allowed potted plants to be placed onto a tree. By the end of the film, the ball is placed firmly in our court.

Nandita Abraham, CEO of Pearl Academy said, “Foolish has the vision and drive typical of the very best in the creative field. Their work is bold, yet convincing – something that our industry could use more of.”

The TVC:

Info@BestMediaInfo.com

Advertisment
Post a Comment