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Zenith wins media duties of dairy major Lactalis

The agency will handle the business in 26 countries including India following a global multi-agency pitch called by the French dairy giant

As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries including India.

Lactalis is a global leader within the dairy industry and is present across all the dairy categories of this market. The Group is the number one cheese manufacturer in the world, and the European leader within the milk consumption, butter and cream markets. It is also a major player in the chilled dairy and dairy ingredients categories, as well as the foodservice industry, and a growing player within clinical and infant nutrition markets.

Tanmay Mohanty

“We are pleased to have won the business of Lactalis, a renowned global name in dairy products,” said Tanmay Mohanty, Group CEO, Zenith India. “The company shares our values, ambition and drive. Lactalis has a long-term vision for the Indian market; it stands for quality products and we would love to partner with them in building this category and market leadership. Our newly launched ROI+ proposition with advanced communications models and sharper focus on analytics, tech, data and consumer insights will take Lactalis even further in a high growth Indian dairy market.  This win adds tempo to a great year where we have won significant businesses and consolidated operations.”

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