Snacking powerhouse Mondelez India and a part of MondelÄz International announced the strategic partnership with online marketplace, Amazon.in, to set up Indiaâs first virtual chocolate and sweet store. The aim is to be easily available wherever customers shop.
With this partnership, the company can tap into the e-commerce market, providing an additional channel for consumers. As part of this first-of-its-kind chocolate and sweet store, the company is also enhancing the gifting experience for consumers, where one can purchase not only the conventional gift packs but exclusive ecommerce packs as per the relevant occasion, as part of Mondelez Indiaâs âJoy Deliveriesâ offering.
With much-loved Mondelez products like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Bournville etc., this is a significant step towards Mondelez Internationalâs global vision of strengthening the e-commerce capabilities by 2020 and roots from companyâs core sales purpose of being present across points of sales.
The chocolate and sweet store will focus on the gifting segment and tailor offerings for individual consumers â enhancing its gifting portfolio. Its âJoy Deliveriesâ will offer features such as customisation, bundled offerings, and options to choose from multiple gift packaging to suit important occasions like Raksha Bandhan, Diwali, etc. and year round occasions thatâll help say âHappy Birthdayâ, âThank Youâ, âCongratulationsâ etc.
Abhishek Ahluwalia, e-Commerce Lead, Mondelez India said, âeCommerce is the fastest-growing channel for our business. At Mondelez International, we are committed to creating delicious moments of joy for our consumers and in each of our key markets, weâre building strong partnerships with key global customers. As a successful e-commerce giant, Amazon.in is the perfect platform to connect us with more consumers efficiently, which will help us capture consumersâ need. Gifting, unique bundles like birthdays as well as seasonal occasions (e.g., Raksha Bandhan, Diwali, New Year etc.) represent another important growth platform. Through optimised marketing efforts and product assortment, we can generate substantial incremental online occasions. Weâre now looking to accelerate gifting by expanding assortment to access more occasions. Globally, we have an ambitious target to generate $1bn in e-commerce revenue by 2020, and weâre focusing our investments strategically on associations that help us develop best in class sales and distribution proficiencies with strong go-to-market capabilities.â
Â Commenting on the partnership, Saurabh Srivastava, Director, FMCG, Amazon India, said âWith over 20 lakh products under the FMCG category, Amazon.in is the destination of choice for customers across the country. We constantly strive to widen this selection by offering millions of products ranging from daily essentials to international gourmet treats. We are excited to partner with Mondelez India to launch a dedicated chocolate and sweet store that will offer some of the worldâs most iconic chocolate brands in unique, customised formats.â
Â The impetus for this association comes at the back of successful launches of new innovations such as Bournvita Biscuits, Cadbury Dairy Milk Marvellous Creations, Cadbury Fuse, and Cadbury Dairy Milk Silk Oreo launched exclusively on various ecommerce platforms before they hit the retail stores.