International taxi aggregation company, Uber, has appointed Madison Media as their media agency. The account was won in a rigorous multi-agency pitch involving top media agencies.
Confirming the development with BestMediaInfo.com, industry sources said that the estimated account size is in the excess of Rs 100 crore. MEC was the incumbent on the account.
With only two major players in the cab aggregation business in India, Uber is an important player. Recently, BestMediaInfo.com had exclusively reported about Uber appointing Taproot Dentsu as the creative agency in India.