Colors has announced the launch of Khatron Ke Khiladi powered by Jeep Compass every Saturday and Sunday at 9 PM starting July 22, 2017. Produced by Endemol Shine India, this season of Khatron Ke Khiladi is hosted by Rohit Shetty and shot in Spain.
Commenting on the launch of the newest season of the show, Raj Nayak, COO, Viacom18, said, âBe it Rising Star or India Banega Manch, we strive to raise the bar of reality shows on Indian television; Khatron Ke Khiladi has been a flagship show on Colors and we are looking forward to this edition that promises edge of the seat entertainment for the whole family. We would also like to welcome, for the first time, Jeep Compass as the powered by sponsors; we hope that this association will help create strong brand synergies."
Elaborating further, Manisha Sharma, Programming Head, Colors, said, âViewers always look forward to new destination every year and Spain is touted to be one of the most adventurous and beautiful destinations. With the return of Rohit Shetty and new mix of contestants we will raise the bar of the show. This seasonâs contestants have proven to be a surprise package, especially the women; theyâve been go-getters whose energy levels and sharp minds have made them formidable competitors. With all the parts of the puzzle fitting in perfectly, we are all set to roll out an edgier and entertaining extravaganza called Khatron Ke Khiladi!â
Deepak Dhar, Managing Director & CEO, Endemol Shine India, added, "Khatron Ke Khiladi is a colossal entertainer which presents the viewers with never seen before action. This year too we have amped up the stunts for the contestants. With every new season the team at Endemol Shine scales up the energy to bring alive the true essence of fear through high intensity visuals and to take viewers on an unprecedented joyride."
Colors has planned a series of marketing initiatives across print, cable and DTH, radio, electronic media, OOH, and social media platforms to promote the show.Â On the digital front, the channel has planned exclusive bloggers meets and experientials for the online community, as well as contestant-driven social media challenges. A specially created Khatron Ke Khiladi smart app on Facebook will give viewers updates about the show and their favorite contestants. Additionally, customised Spain postcards will be posted on Colorsâ social media platforms to keep viewers updated about the stuntsâ destination every week.