Somany Ceramics has awarded its advertising mandate to Ogilvy & Mather. The pitch was initiated a month ago where six other major advertising agencies also participated. Ogilvy & Mather will manage the account from its Gurgaon office and the mandate consists of the brand’s diverse product portfolio.
The estimated advertising budget for Somany Ceramics for FY17-18 is 3 to 3.5% of the revenue. The company had posted total revenue of Rs 1,856 crore in FY16-17.
Commenting on the association, Abhishek Somany, MD, Somany Ceramics Limited, said, “We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to collaborate with an agency who understand the dynamic media environment. Ogilvy & Mather comes with a fresh and progressive approach which will help us to focus on developing advertising and marketing campaigns to engage consumers with our products and brands.”
“To stay a youthful and trendy brand and expand our business and product portfolio, we need a partner and support team that understands how the brand communicates to the consumers in new and existing geographies,” he added.
Chandana Agarwal, Managing Partner, Ogilvy & Mather, said, “Somany is responsible for launching many firsts in the Indian Tile Industry. Innovation has clearly been at the heart of what they do and we see a great match of values between the two organisations. We are extremely excited about this partnership and look forward to creating some memorable work.”
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