GroupM, the media investment group, announced a portfolio restructure to improve service and delivery to clients. GroupM is merging the global operations and teams of its agencies MEC and Maxus into a new, billion dollar revenue, media, content and technology agency under the leadership of Tim Castree, CEO, MEC.
Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network.
GroupM is also committing to the expansion of Essence, its digital-first agency, by adding traditional media capabilities and a larger geographic footprint to the agencyâs existing media and creative credentials. In time, Essence will also lead several key GroupM client relationships as part of this restructure.
GroupMâs portfolio will now comprise three successful global media agency networks -- Mindshare, MediaCom, and the new company â each with more than one billion dollars in annual revenues, plus an innovative digital-first agency, Essence. GroupM also plans new investments across all of its agencies and its [m]PLATFORM data and technology capabilities.
âWeâre committed to improving our service to clients. These moves will give us greater focus, help us innovate, and improve our speed of delivery,â said Kelly Clark, Global CEO, GroupM.
Since Clark became global CEO in October 2016, GroupM has made a number of organisational changes. Clark recently appointed Lindsay Pattison as GroupMâs Chief Transformation Officer to lead a range of transformation initiatives.
GroupM acquired Essence in November 2015.
âThe leadership team at Essence is excited about the opportunities this creates for our clients and our people,â said Christian Juhl, CEO, Essence. âOur mission is to make advertising more valuable to the world; with this infusion of talent, capabilities and markets, we can do this now on a bigger stage.â
Clark named Castree CEO of MEC in November 2016.
âMaxus and MEC share common values and ambitions. Both networks have a strong local market presence and entrepreneurial drive. Together, we believe we can create an exciting new media, content and technology agency which we look forward to introducing soon,â said Castree.
âWeâve clearly signaled our ambition to transform, and we mean business,â said Pattison. âThis allows us to more meaningfully invest in each agencyâs future â retaining and attracting the best talent with inspiring and rewarding workplaces, creating differentiated cultures and approaches, and sharing in a focus on helping clients win.â