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GEC Watch: Zee TV climbs to the top riding on Dangal premiere

Star Plus and Sony Pal continue to lead the urban and rural flocks, respectively while Zee TV has also climbed up a few spots in these markets

Dangal premiere did wonders for Zee TV and took it to the top spot in the U+R pack, coupled with its singing reality show Sa Re Ga Ma Pa and its fiction Kumkum Bhagya. The channel has also climbed a few spots up in the urban and rural respective markets, as per the data released by BARC India for Week 21 (May 20-26).

In the U+R markets, Rishtey has overtaken its elder sibling channel Colors, while there are no Rishtey shows in the top shows list of either of the markets.

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Star Plus and Sony Pal continued to lead in the urban and rural respective markets. Sony Pal’s three shows Taarak Mehta Ka Ooltah Chashmah, Baalveer and CID have been listed in the top shows list of rural markets.

Top channels in U+R markets

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As per select BARC India data for Week 21 (May 20-26) of 2017 for HSM (U+R): NCCS All: 2+ Individuals, Zee TV climbed to the top spot with 679.456 million Impressions. Star Plus slipped to No. 2 with 676.078 million Impressions. Sony Pal too slipped by one spot to reach No. 3 clocking 627.243 million Impressions. Rishtey climbed to fourth spot (512.471 million Impressions), ahead of its elder sibling Colors that slipped a step to stand at No. 5 with 495.240 million Impressions. Zee Anmol slipped to No. 6 with 467.055 million Impressions. At No. 7, Sony SAB garnered 466.662 million Impressions. Star Utsav, at No. 8, garnered 369.016 million Impressions. Sony Entertainment Television was at No. 9 with 361.599 million Impressions, followed by Life OK at No. 10 with 356.776 million Impressions.

Top programmes in U+R markets

As per select data {HSM (urban+rural): NCCS All: Prime Time (1800 – 2330 hrs): 2+ Individuals}, Zee TV’s Kumkum Bhagya retained its lead with 11.904 million Impressions. Colors’ Naagin – Season 2 stayed at No. 2 with 9.459 million Impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai at No. 3 garnered 9.285 million Impressions. Zee TV’s Sa Re Ga Ma Pa Little Champs stood at No. 4 with 8.935 million Impressions. Star Plus’ Yeh Hai Mohabbatein at No. 5 garnered 7.598 million Impressions.

Top channels in Urban markets

Star Plus retains its urban lead with 453.359 million Impressions. At No. 2, Zee TV climbed up by garnering 404.377 million Impressions. Colors slipped to No. 3 with 321.000 million Impressions while Sony SAB maintained itself at No. 4 with 284.418 million Impressions. Sony Entertainment Television is at No. 5 with 252.230 million Impressions. Life OK stood at No. 6 with 226.437 million Impressions followed by Sony Pal which garnered 150.085 million Impressions. &TV stood at No. 8 with 126.017 million Impressions followed by Rishtey with 125.452 million Impressions. Zee Anmol was listed at No. 10 with 99.013 million Impressions.

Top programmes in Urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800 – 2330 hours): 2+ Individuals}, Zee TV’s Kumkum Bhagya has continued its lead in the urban markets with 6.551 million Impressions, followed by Star Plus’ Yeh Rishta Kya Kehlata Hai with 6.239 million Impressions. At No. 4, Zee TV’s Sa Re Ga Ma Pa Little Champs climbed up by garnering 5.593 million Impressions. Colors’ Naagin - Season 2 slipped to No. 4 with 5.374 million Impressions. Star Plus’ Yeh Hai Mohabbatein stood at No. 5 with 4.976 million Impressions.

Top channels in Rural markets

Sony Pal continued to lead rural markets garnering 477.157 million Impressions. Rishtey climbed up to take second position with 387.018 million Impressions and Zee Anmol slipped to No. 3 with 368.042 million Impressions. Zee TV climbed to No. 4 with 275.079 million Impressions. Star Utsav stood at No. 5 with 273.392 million Impressions. Star Plus stood at No. 6 with 222.718 million Impressions while Sony SAB followed with 182.243 million Impressions. At No. 8, Colors garnered 174.239 million Impressions followed by Big Magic with 130.951 million Impressions. Life OK trailed at No. 10 with 130.338 million Impressions.

Top programmes in Rural markets

Zee TV’s Kumkum Bhagya was on the top of the flock in the rural programme list by clocking 5.352 million Impressions. Zee Anmol’s Jamai Raja slipped to second spot in the rural programmes chart as it garnered 5.130 million Impressions. Sony Pal’s Taarak Mehta Ka Ooltah Chashmah with 5.055 million Impressions, followed by Sony Pal’s Baalveer followed with 5.005 million Impressions. Sony Pal’s CID clocked 4.609 million Impressions to be at No. 5.

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