Dainik Bhaskar owned 94.3 My FM has awarded its creative duties to DDB Mudra North as its creative partner. My FM finalised the association following a multi-agency pitch.
Vandana Das, President and Management Partner, DDB Mudra North said, âWinning the 94.3 My FM business has been a triumph for us. We are thrilled to be working on the brand and are focussed on producing outstanding creative ideas that deliver great results.â
Harrish M Bhatia, CEO, My FM, said âMy FM is leader brand in the markets we operate in, we have recently expanded our network further and were looking at a creative partner who shares the same passion and enthusiasm as we do.âÂ Â Â Â Â Â Â Â Â
Rohit Mehrotra, Brand Head, My FM added, âTeam DDB Mudra impressed us with their strategy and strong understanding on the category; we see them as the right partner for our growth plans. Look forward to a long and fruitful partnership; we will very soon be breaking a new brand campaign.â