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DDB Mudra North wins creative duties for My FM

The agency has won the account after a multi-agency pitch and the account will be managed by the agency's Delhi office

Dainik Bhaskar owned 94.3 My FM has awarded its creative duties to DDB Mudra North as its creative partner. My FM finalised the association following a multi-agency pitch.

Vandana Das

Vandana Das, President and Management Partner, DDB Mudra North said, “Winning the 94.3 My FM business has been a triumph for us. We are thrilled to be working on the brand and are focussed on producing outstanding creative ideas that deliver great results.”

Harrish M Bhatia, CEO, My FM, said “My FM is leader brand in the markets we operate in, we have recently expanded our network further and were looking at a creative partner who shares the same passion and enthusiasm as we do.”         

Rohit Mehrotra, Brand Head, My FM added, “Team DDB Mudra impressed us with their strategy and strong understanding on the category; we see them as the right partner for our growth plans. Look forward to a long and fruitful partnership; we will very soon be breaking a new brand campaign.”

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