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Colors to telecast IIFA 2017

The IIFA Awards have brought on board Nexa as the title sponsor and Vivo as powered by sponsor

The International Indian Film Academy (IIFA) announced the 18th edition of the celebration of Indian cinema worldwide to be hosted in the New York city, from July 13-15, 2017 this year.

The IIFA Awards will air exclusively on Colors – the broadcast partners, with the title sponsor Nexa, official airline partner- Air India and powered by Vivo. The telecast date is yet to be announced.

On bringing forth another delightful IIFA experience to the global viewers, Raj Nayak, Chief Operating Officer, Viacom18 said, “Colors and IIFA’s association has only strengthened with each passing year. Like always, this year too we promise to bring to our viewers spread across 140 countries the beauty and magnificence of Bollywood through a stunning event that will redefine entertainment. The team is putting tremendous efforts to deck up MetLife Stadium and pamper our stars as they join us to partake in this festivity. The acts, the technology, the presentation, the arrangement everything is going to be world class as we commit to create another beautiful memory for everyone.”

On being associated with IIFA, RS Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki said, “It's really exciting to take our relationship with IIFA into its third year. It has been a tremendously exciting year so far. We launched IGNIS, our car for the millennial generation, at the beginning of the year. It is truly a unique car with unique design. And then we brought CIAZ, our premium sedan into NEXA. Just like IIFA which is the most premium and spectacular celebration felicitating excellence in Indian cinema at a global stage, we are delivering a plethora of exciting customer experience to a premium and global audience. NEXA today is more than an automotive brand. It represents a lifestyle that seeks new and premium experiences.”

Vivek Zhang, CMO, Vivo India said, “We are thrilled to have partnered with the most coveted platform representing Indian cinema globally. As a global smartphone brand, we constantly try to connect closely with our target audience in different parts of the country. We believe that the popularity of India International Film Awards (IIFA) is a splendid opportunity for Vivo to strengthen connect with the right audience and create a strong brand recall. Our latest offering in the Indian market is a step ahead in our endeavor to revolutionise the selfie phenomenon.”

Coinciding with the launch of Air India’s new Non-Stop flight between Delhi and Washington DC from July 7, 2017, IIFA is holding its Weekend and Awards event at New York from July 13-15 2017. Air India has associated with IIFA as its Official Airline Partner for the above event. Commenting on its partnership, Pankaj Srivastava, Commercial Director, Air India stated, “Both IIFA and Air India are true ambassadors of India’s rich cultural heritage and are in the business of connecting people and regions around the globe, creating bridges to enhance tourism and business opportunities at either end.”

Wizcraft International Entertainment conceptualised IIFA 17 years ago, by the creative genius of the trio of masterminds - Andre Timmins, Viraf Sarkari and Sabbas Joseph. 

Speaking on the occasion, Sarkari, Director, Wizcraft International, the producers and creators of the IIFA movement, said, “It is amazing to see the excitement growing as we move closer to the biggest IIFA ever. For the first time in the Big Apple, IIFA will be a truly memorable experience for the audience with a mix of music, dance, culture and cinema. Capturing the very best of India with the use of world class production and a lineup of some of the most sought after Bollywood celebrities, IIFA promises to be a great show at the spectacular MetLife Stadium. We are grateful for all the support and cannot wait for fans to see the Bollywood extravaganza come to life in July.”

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