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Cannes Lions 2017: India sets eyes on a record tally

Indian agencies have so far won 32 Lions including one Grand Prix for Good with 16 shortlists in four categories at hand. Shortlists for two more categories are yet to be announced

With two more days to go and winners for seven categories yet to be announced, India is all set for a record win at the 2017 Cannes Lions International Festival of Creativity. Currently, the Indian tally stands at 32 Lions including a Grand Prix for Good and it is expected to cross the highest tally in the last seven years as Indian agencies have 16 shortlists in four categories – Film, Film Craft, Radio and Creative Effectiveness. The Titanium and Integrated Lions shortlists will be made live today. India had brought maximum 34 Lions home in 2013.

While Indian agencies have taken a comfortable lead over last year’s metal tally of 27, the previous year was the worst for the country in the last seven years with only 13 Lions.

India’s performance at Cannes Lions since 2010 sans Film, Film Craft, Radio, Creative Effectiveness, Titanium and Integrated Lions:

Metal

2017

2016

2015

2014

2013

2012

2011

2010

Grand Prix

1

1

1

Nil

Nil

Nil

Nil

Nil

Gold

7

3

0

5

8

3

3

3

Silver

14

7

6

9

6

3

10

6

Bronze

10

14

5

13

20

8

10

8

Glass Lions

 

2

1

 

 

 

 

 

Total

32

27

13

27

34

14

24

17

This year, Indian agencies have won seven Gold including one Glass Gold, 14 Silver and 10 Bronze Lions as compared to last year’s three Gold, seven Silver and 14 Bronze Lions. 2013 had witnessed the maximum number of Gold Lions.

In terms of entries from India in last five years, 2016 had witnessed the highest number of entries at 1315 as compared to this year’s 1227 entries. In 2015, there were 1035 entries from India while 2014 witnessed lowest entries at 979 in the last five years. Indian agencies had sent 1,110 entries in 2013.

Entries from India in last five years 

2017

2016

2015

2014

2013

1227

1315

1035

979

1110

Agency-wise performance

McCann Worldwide has the best performance till now with 15 Lions followed by Ogilvy & Mather with seven Lions. Taproot has three Lions under its belt this year while Leo Burnett and Medulla Communications have two wins each. BBDO, Famous Innovations and L&K Saatchi & Saatchi have one Lion each until now.

Agency-wise Indian tally sans Film, Film Craft, Radio, Creative Effectiveness, Titanium and Integrated Lions:

Agency

Grand Prix

Gold

Silver

Bronze

Total

BBDO India

 

 

1

 

1

Famous Innovations

 

 

 

1

1

L&K Saatchi & Saatchi

 

1

 

 

1

Leo Burnett

 

 

1

1

2

McCann WorldGroup

1

4

7

3

15

Medulla Communications

 

 

2

 

2

Ogilvy & Mather

 

2

1

4

7

Taproot Dentsu

 

 

2

1

3

Total

1

7

14

10

32

Shining campaigns at Cannes

The most awarded campaigns so far are McCann’s Afghan Immunity Charm, Ogilvy & Mather’s Savlon Healthy Hands Chalk Sticks for ITC’s Savlon, Leo Burnett’s Roads that Honk for HP Lubricant, Taproot Dentsu’s Adidas Odds for Adidas, L&K Saatchi & Saatchi’s #GiveHer5, and Medulla Communication’s Last Laugh for IAPC.

Category-wise performance

India performed best in the Pharma category with 11 metals (four Gold, six Silver and one Grand Prix) followed by Design with four Lions. There were three Lions each in Health & Wellness and PR categories while Direct, Outdoor, Product Design and Media categories had two winners each. India won one Lion each in Innovation, Glass and Promo & Activation.

List of Indian winners sans Film, Film Craft, Radio, Creative Effectiveness, Titanium and Integrated Lions:

Title

Client

Product

Entrant / Idea Creation

Prize

Direct

Adidas Odds

Adidas

Adidas Shoe

Taproot Dentsu, Mumbai

Silver  Lion

Afghan Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

..

McCann Worldgroup India, Mumbai / McCann Health, New Delhi

Silver  Lion

Innovation

Roads That Honk

HPCL

HT Lubricants

Leo Burnett India, Mumbai

Silver  Lion

Glass

#Giveher5

The Ammada Trust

Public Service

Law & Kenneth Saatchi & Saatchi, Mumbai

Gold Lion

Health & Wellness

Adidas Odds

Adidas

Adidas Shoe

Taproot Dentsu, Mumbai

Bronze Lion

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / McCann Worldgroup India, Mumbai

Bronze Lion

Savlon Healthy Hands Chalk Sticks

Itc Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Bronze Lion

Pharma

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / McCann Worldgroup India, Mumbai

Grand Prix for Good

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / McCann Worldgroup India, Mumbai

Gold Lion

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

Mccann Health, New Delhi / Mccann Worldgroup India, Mumbai

Gold Lion

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / McCann Worldgroup India, Mumbai

Gold Lion

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / McCann Worldgroup India, Mumbai

Gold Lion

Last Laugh

Indian Association Of Palliative Care

Palliative Care

Medulla Communications, Mumbai

Silver  Lion

Last Laugh

Indian Association Of Palliative Care

Palliative Care

Medulla Communications, Mumbai

Silver  Lion

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / Mccann Worldgroup India, Mumbai

Silver  Lion

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / Mccann Worldgroup India, Mumbai

Silver  Lion

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / Mccann Worldgroup India, Mumbai

Silver  Lion

Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

Immunity Charm

McCann Health, New Delhi / Mccann Worldgroup India, Mumbai

Silver  Lion

Outdoor

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Gold Lion

Cat/Rabbit/Dog

World For All ( Animal Care And Adoptions )

World For All ( Animal Care And Adoptions )

Mccann Worldgroup India, Mumbai

Silver Lion Campaign

PR

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Gold Lion

#Releasethepressure (Integrated)

Pepsico

Mirinda

BDBO India, Gurgaon

Silver  Lion

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Bronze Lion

Promo & Activations

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Bronze Lion

Product Design

Afghan Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

..

McCann Worldgroup India, Mumbai / Mccann Health, New Delhi

Silver  Lion

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Bronze Lion

Design

Savlon Healthy Hands Chalk Sticks

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Ogilvy & Mather Mumbai

Silver  Lion

Adidas Odds

Adidas

Adidas Shoe

Taproot Dentsu, Mumbai

Silver  Lion

Roads That Honk

HPCL

HP Lubricants

Leo Burnett India, Mumbai

Bronze Lion

The Proposal Box That'll Get You A Yes

Caratlane - A Tata Product

Caratlane's Special Edition Engagement Rings

Famous Innovations, Mumbai

Bronze Lion

Media

Paytm Sweet Change

Paytm

Paytm Wallet

McCann Worldgroup India, Mumbai

Bronze Lion

Afghan Immunity Charm

Ministry Of Public Health, Islamic Republic Of Afghanistan

..

McCann Worldgroup India, Mumbai / Mccann Health, New Delhi

Bronze Lion

 

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