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Cannes Lions 2017: India fetches 16 shortlists in Film, Film Craft, Radio and Creative Effectiveness

There are four shortlists in film category, five in Creative Effectiveness, six in Radio and one in Film craft. There is no shortlist from India for Digital Craft Lions

2017 Cannes Lions International Festival of Creativity has announced shortlists for the Film, Radio, Film Craft, Digital Craft, Creative Effectiveness Lions on its fifth day. Taproot Dentsu, Wieden+Kennedy, Leo Burnett, Ogilvy & Mather, BBH India and Grey have two shortlists each. BBDO has three and McCann Worldwide has one shortlist for the day. There is no shortlist in the Digital Craft category from India.

India has four shortlists in the film category. Taproot Dentsu has two shortlists for the campaign ‘Adidas Odds’ for Adidas. Wieden+Kennedy also has a shortlist for the ‘Da Da Ding’ campaign for Nike. BBDO India also has a shortlist for the ‘#ReleaseThePressure’ campaign for PepsiCo’s Mirinda.

There are five shortlists in the Creative Effectiveness category. BBDO secured two shortlists for the campaign ‘Dads- #ShareTheLoad’ campaign and ‘Ariel Share The Load: A Social Movement To Remove The Cultural Stain of Gender’ campaign for P&G’s Ariel Matic. Leo Burnett also has two shortlists for ‘Bajaj V- The Nation’s Bike’ campaign for Bajaj Auto. Ogilvy & Mather also secured a shortlist for the campaign ‘Beauty Tips by Reshma’ for ‘Make Love Not Scars’.

Wieden+Kennedy is the only shortlist from India for their ‘Da Da Ding’ campaign for Nike in the Film Craft category.

India made it big in the radio category with six shortlists. BBH India has two shortlists for ‘Paragliding’ and ‘Marathon’ campaigns done for Abbott India. Grey India also has two shortlists for the campaign ‘Candy Class/Term 2’ for Radio City 91.1 FM. McCann Worldgroup secured a shortlist for the campaign ‘Dermaclinix-The Scientist’ for Dermaclinix Hair Transplant Clinic. Ogilvy & Mather’s ‘#NotMusicToMyEars’ campaign for RNW Media to made the cut for Radio Lions shortlists.

 

Category

Title

Client

Product

Entrant Company

Film

Clothing, Footwear & Accessories

Adidas Odds

Adidas

Adidas Shoe

Taproot Dentsu Mumbai

Clothing, Footwear & Accessories

Adidas Tale Of Two

Adidas India

Adidas Shoe

Taproot Dentsu Mumbai

Clothing, Footwear & Accessories

Da Da Ding

Nike Delhi

 

Wieden+Kennedy Delhi

Food & Drinks

#Releasethepressure (Film)

Pepsico

Mirinda

BBDO India Gurgaon

Film Craft

Use of Original Music

Da Da Ding

Nike Delhi

 

Wieden+Kennedy Delhi

Radio

Healthcare & Pharmacy

Paragliding

Abbott India

Abbott Healthcare

BBH Communications India Mumbai

Healthcare & Pharmacy

Marathon

Abbott India

Abbott Healthcare

BBH Communications India Mumbai

Healthcare & Pharmacy

Dermaclinix - The Scientist

Dermaclinix Hair Transplant Clinic

Dermaclinix Hair Transplant Clinic

Mccann Worldgroup India Mumbai

Charities & Non-profit

#Notmusictomyears

RNW Media

Love Matters

Ogilvy & Mather Mumbai

Use of Radio & Audio as a Medium

Candy Class/Term 2

Radio City 91.1 FM

CSR

Grey India Mumbai

Branded Content / Programming

Candy Class/Term 2

Radio City 91.1 FM

CSR

Grey India Mumbai

Creative Effectiveness

Creative Effectiveness

Bajaj V - The Nation's Bike

Bajaj Auto Ltd.

Bajaj V

Leo Burnett India Mumbai

Creative Effectiveness

Dads #Sharetheload

P&G India

Ariel Matic

BBDO India Mumbai

Creative Effectiveness for Good

Beauty Tips By Reshma

Make Love Not Scars

Acid Attack

Ogilvy & Mather Mumbai

Creative Longer-Term Effectiveness

Ariel Share The Load: A Social Movement To Remove The Cultural Stain Of Gender I

P&G India

Ariel Matic

BBDO India Mumbai

Creative Marketing Effectiveness

Bajaj V - The Nation's Bike

Bajaj Auto Ltd.

Bajaj V

Leo Burnett India Mumbai

 

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