Performics.Resultrix has strengthened its leadership team with three new senior appointments who will lead the Mumbai operations. The digital end-to-end solutions and performance marketing company, aligned with Zenith India, has roped in Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia as Associate Vice-Presidents.
Rizwan Shaikh will be overseeing the entire paid media operations of the agency and has the mandate of enhancing the performance product further in alignment with global ambitions. He has over 12 years of experience in digital media in diverse areas such as digital strategy, paid media, organic, social, programmatic and analytics. He has worked across a range of companies such as Web Percept, IdeatLabs, iProspect and GroupM.
Shaikh said, âPerformics.Resultrix are an agency witnessing fast-track growth and have great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead.â
Avinash Vanpal will be steering big businesses for Performics.Resultrix which includes a large BFSI client and will be providing strategic guidance and multi-channel strategies with a focus on programmatic. He comes with 11 yearsâ experience in digital marketing. He has worked with agencies such as Resolution Media Singapore and Havas Media Bangalore and his experience spans brands such as Hyatt, Monster, HP, Resorts World Sentosa, SAP, British Insurance, and TravelSuperMarket and Manipal University. He previously co-founded a startup â exqzt.com, which retailed handmade and ethnic products.
Vanpal said, âPerformics.Resultrix is a strong global brand with a roster of extraordinary work; work thatâs been awarded in both Indian and international ad festivals. They have driven growth and innovation for some marquee brands. I look forward to being a part of this high-energy, collaborative and diverse workplace.â
The third appointment is of Nishant Gopalia who too comes with 11 years of digital media and marketing experience. He has worked with many large-sized agencies and has handled big businesses such as Hindustan Unilever, Tata Motors, Future Group, LIC, Fiat, Zee Entertainment and ICICI Bank. Gopalia has also worked with Star India where he was managing digital media planning and buying for Hotstar and the GEC channel portfolio. His last stint was with Zydus Wellness, where he was leading digital marketing for brands such as Sugarfree, Nutralite and Everyuth.
Gopalia remarked, â I have been following Performics.Resultrixâ s spectacular growth for some time now and am delighted to be joining it. I look forward to shaping the agencyâs output in a positive way and strengthening client relationships still further.â
Mayoori Kango, Managing Director of Performics.Resultrix said, âIt gives me great delight to welcome on board our three senior executives,Â Shaikh, Vanpal and Gopalia who have rich and diverse experience across brands and categories and will no doubt advance our growth and expansion in the western region. We lead the performance marketing business in India and given the rising momentum and scale of operations, this is the right time to strengthen our leadership team.â