The 10th edition of theÂ Indian Premier League (IPL)Â concluded on Sunday with a dramatic final over victory of three-time championÂ Mumbai IndiansÂ overÂ Rising Pune Supergiant.
Over the course of the tournament,Â 120 million peopleÂ joined the IPL conversation on Facebook and recordedÂ 350 million interactions related to the season on the platform. More people joined the conversation this season than any IPL Facebook has measured.
Virat KolhiÂ was the most talked about player on Facebook while theÂ Mumbai IndiansÂ was the most talked about team this season.
Key IPL moments
Throughout the 47-day tournament, theÂ Indian Premier LeagueÂ posted videos of teamÂ warm-upsÂ before each match and closed the tournament on Facebook by sharing a video of theÂ championship trophy presentation. Additionally, the league shared images of key match moments as they happened and special off-the-field moments, such asÂ Shah Rukh KhanÂ and AbRam at theÂ Kolkata Knight Ridersâ opening match.
Teamsâ multiple sides
The IPL ChampionÂ Mumbai Indians went liveÂ as the team returned to the hotel to celebrate their victory, foreshadowed by their popular music video highlighting the teamâs dancing prowess.Â
If there was one theme on Facebook for teams this season, it was cake. Teams including theÂ Mumbai Indians,Â Kolkata Knight RidersÂ andÂ Sunrisers HyderabadÂ shared their cake-cutting celebrations using Facebook Live and videos during the season, allowing fans to participate in this fun tradition with their favourite players.
Throughout the IPL season, teams shared unique moments with fans, giving them unprecedented access to their favourite players and owners.
2016 championsÂ Sunrisers HyderabadÂ brought fans along to training sessions and team meetings, including going live forÂ this exercise session in the pool. TheÂ Delhi DaredevilsÂ shared pre and post-match moments, including this live on pitch interview withÂ Man of the Match Corey Anderson.
Kings XI Punjab showcased its teamâs playful side multiple times during the season; including kicking off a season-long prank war withÂ this videoÂ featuring Marcus Stoinis and an unsuspectingÂ Manan Vohra. Meanwhile, theÂ Kolkata Knight RidersÂ shared the preparation strategies for the IPL playoffs.
Players connecting with fans
During the IPL season, players used Facebook to directly connect with their fans in personal, authentic ways. For example, Ajinkya Rahane showcased the dancing skills of hisÂ teammates MS Dhoni and Ben Stokes. In addition,Â Shikhar DhawanÂ surprised his fans with aÂ Facebook Live Q&AÂ and Virat KolhiÂ wished Sachin TendulkarÂ Happy Birthday with a âfewâ of his closest friends.
Afghanistan playerÂ Rashid KhanÂ also shared his feelings after making history during his first IPL match. Yuvraj SinghÂ shared a behind-the-scenes look at what goes into a commercial shoot and poked fun at his good friend and teammate Ashish Nehra.
Media goes live
News and sports publishers, broadcasters, and personalities, including Aaj Tak, ABP News, Crictracker, Firstpost, Hotstar, Sportskeeda, Sky SportsÂ andÂ The QuintÂ took to Facebook Live throughout the event to provide exclusive match commentary and analysis, as well as engage and entertain fans during the IPL.Â
ESPN CricinfoÂ broadcasts its show ESPN Matchday Live on Facebook, delivering daily previews followed by Facebook fan Q&Aâs every innings break. News publishers from across the country joined the T20 carnival.Â
Beyond the pitch
The IPL action didnât end on the pitch, as commentators, legends, team owners and other public figures shared their favourite moments on Facebook.
The above insights are by Asha Thacker, Sports Partnerships, Facebook, India.