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Human. enters India with Bang In The Middle

It is currently a network agency of digital natives based in Amsterdam and Brussels, supported by production partnerships in Seoul, South Korea

Global agency network Human. will launch in Gurgaon in partnership with Naresh Gupta and Prathap Suthan, founders of Bang In The Middle (BITM). Andrew Berglund, Founder and Chief Digital Officer and Suthan, have previously worked together at Cheil Worldwide.

Human. is a people experience agency, working at the intersection of art and code, creating an alchemy of connected human experiences in design, data, technology and digital transformation.

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It is currently a network agency of digital natives based in Amsterdam and Brussels, supported by production partnerships in Seoul, South Korea.

Naresh Gupta

“We are very excited to form a partnership with Berglund and his agency, Human.. The synergy with BITM is perfect to help grow and diversify our digital offering to service our local and international clients,” said Gupta, co-Founder and Chief Strategy Officer at Bang in the Middle.

Prathap Suthan

Suthan, co-Founder and Chief Creative Officer, BITM, said, “We have been exploring ways to collaborate with Berglund for a few years now and very recently we have decided to partner with Human.. Gupta and I are very excited to be involved with such a dynamic growth opportunity in pushing the creative boundaries for digital.”

Andrew Berglund

Berglund remarked, “Gupta and Suthan are a wonderful blend of personalities and bring diverse wealth of wisdom in connecting brands with people. There’s a positive synergy with their skills in strategy and creative storytelling.”

Human. is the brainchild of Berglund. Berglund comes from a background of digital innovation at various WPP agencies JWT, Ogilvy in EMEA and APAC. Most recently he was Global ECD of Geometry Global in London and Seoul. Prior to this he was the digital Global ECD at Cheil Worldwide, where he was also based in Seoul, working for the Samsung Group.

“Human. is structured for today’s brands seeking to connect with digital natives. And India is a dynamic growth opportunity with a fast growing digital savvy population. Launching in India is definitely the next logical step in the growth of Human. outside Europe. India also has a sizable array of technology talent to tap into,” said Berglund.

Wherever a brand needs to deliver an immersive and interactive people experience, be it via online branded utility or via connected physical and digital environments combined, Human. helps them. What Berglund calls ‘phygital’ solutions, a convergence of physical + digital business solutions.

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