GSK Consumer Healthcare has called for a multi-agency creative pitch for its brand Horlicks, industry sources confirmed the news to BestMediaInfo.com. The brandâ€™s marketing spend is pegged at around Rs 140-200 crore for the year, the sources said. The incumbent agency on the account is JWT India.
Indiaâ€™s top agencies have been called for the pitch.Â Over the years, Horlicks has been advertising with children and mothers as their prime audience. Horlicks mostly spends its marketing money on television advertising.
The brand value of Horlicks is more than Rs 4,000-crore and it competes head-on with Mondelez's Bournvita and Heinz's Complan and leads the milk food drink category
The company is present across India, Malaysia, Pakistan, Singapore and UK. It offers products for mothers, women, and children in different flavours.
The company manufactures a range of nutrition bars, health food drinks and biscuits, including Junior Horlicks, Horlicks Ninja, Horlicks Lite, Womenâ€™s Horlicks apart from Horlicks biscuits.