Laqshya Media Group announced its exclusive partnership with Republic as its OOH Agency on Record (AOR). With this announcement, the agency will handle the nationwide outdoor media mandate for Arnab Goswamiâs media venture Republic which is scheduled to go on air in the next couple of weeks for leveraging out of home assets for a period of 3 years starting April 2017.Â
Aligning with the objective of the channel, Laqshya media group has conceptualised the campaign using its bouquet of tools, providing touch point centric and hyper localised planning to arrive at a right planning mix.
Alok Jalan, MD, Laqshya Media, said, âWe are thrilled to have signed the exclusive AOR with Republic for the next three years. The first leg of the campaign which launched in Chennai last week has garnered an overwhelming response and we are looking forward to having a successful partnership with the channel.ââ
Vikas Khanchandani, CEO, Republic, added, âThe Laqshya team understands our objectives and has devised a high impact out of home campaign for Republic. The teamâs expertise and domain knowledge coupled with innovative solutions has been well appreciated. They are an integral partner and we look forward to a long and fruitful partnershipâ
Arnab Goswami, Founder, Republic, said, "We are excited to be partnering with such a dedicated team that believes in our ideologies. With this association, we are looking to maximize Republic 's pan India outreach and effectively reach our audiences."
The high decibel campaign went live across 80 cities including all metros and Tier 1 cities in India, yesterday.Â The campaign launched in Chennai on April 18, 2017.Â