Aidem Ventures and sports management company, Sporty Solutionz have formed a joint venture under the name Aidem Sporty. Aidem Sporty is set to provide holistic solutions and create success stories for the current sports league and team owners on board. Aidem will be managing and monetising the sports properties in India.
In the past, Aidem has been an exclusive media representation house for established sports properties such as Indian Badminton League (a Sporty Solutionz property), National Games Kerala 2015, Bangladesh Premier League, Sri Lanka Premier League and many other salient properties.
Since 2011, Sporty Solutionz has been actively launching various sports properties in India. As a leader in media rights distribution in the Indian sub-continent, Sporty Solutionz has a 360 degree expertise in the business of sports.
Speaking about the development, Ashok Kumar Gupta, Chairman, Aidem Ventures, said, “Aidem’s successful stint with experienced professionals in the sports circle has propelled us to launch a dedicated sports unit in the form of Aidem Sporty. This expansion will now help us to streamline our focus on general entertainment and sports entertainment as two individual platforms enticing brands to leverage our segmented products on board. With Aidem Sporty we are looking forward to being one of the leading solution providers in the field of sports consultancy and marketing.”
Ashish Chadha, CEO, Sporty Solutionz,said, “Assessing Aidem’s resilient efforts and finest networking prowess in the world of sports, we were convinced to join hands. I believe this synergy of two successful businesses will be an ideal promotional vehicle for all the sports-based brands in India.”
Recently, Aidem Sporty seized its first deal with a newly-launched sports portal, www.insidesport.co. The portal was unveiled in Pune in the presence of sports legends like Shane Warne, Harbhajan Singh, Sunil Gavaskar, Virendra Sehwag, VVS Laxman and many others.
“We are in high spirits about this latest forked-out development and are confident to scale up the sports business with our expertise. We are also looking at widening our reach by tapping innovative prospects, going ahead,” said Alok Rakshit, President, Aidem Ventures.