Wizcraft promotes Sandeep Mehta as COO and National Head, Brand Activation

Mehta's responsibility includes focusing on strategies to expand the business portfolio, in addition to ensuring financial strength and operational efficiency of the organisation

BestMediaInfo Bureau | Mumbai | March 9, 2017

Sandeep Mehta

Wizcraft International Entertainment appoints Sandeep Mehta as the Chief Operating Officer and National Head, Brand Activation. He will lead the charge to effectively grow the organisation and ensure its continuing leadership position in the marketplace. Mehta's responsibility includes focusing on strategies to expand the business portfolio, in addition to ensuring financial strength and operational efficiency of the organisation.

Sabbas Joseph

Sabbas Joseph, Founder and Director, Wizcraft International Entertainment, said, “Sandeep Mehta has strengthened Wizcraft with his commitment and hard work. We believe his passion and uncompromising approach to deliver what the client needs, without sparing any effort, has earned him kudos and the leadership role. Sandeep has grown through the ranks and worked in the trenches helping build strong client relationships and successfully inspired teams that can deliver success consistently. His intimate knowledge and extensive experience is what makes him uniquely qualified to lead Wizcraft's brand activation business and reach greater heights.”

“I would like to thank the entire Wizcraft family for their undying support, I am excited about the new role and it is a privilege and honour to lead the Brand activation team of this leading organisation. With continuous guidance from the directors and the support of my team, I am confident of continuing this great journey that Wizcraft is on,” Mehta said on his new role.

Mehta has been with the organisation for the last 14 years. His main portfolio then was to consolidate and build relationships. Over the years, Sandeep has held several key positions and portfolios ranging from Branch Head to Vice-President and business head for the north region; covering the duties of brand sponsorship sales, government engagement and corporate development as well as led the foray into the sports business.

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