The mandate includes the digital duties of creative strategy and management of the brand’s digital assets
BestMediaInfo Bureau | Mumbai | March 15, 2017
Social Kinnect has bagged the digital media mandate for Fashion at Big Bazaar (Fbb). The mandate includes the digital duties of creative strategy and management of the brand’s digital assets.
Both the fashion house and the agency will kick-start their partnership to launch Spring Summer 17’ collection.
Commenting on the association, Rohan Mehta, CEO, Social Kinnect, said, “A large majority of Fbb’s target audience consists of the youth of the country whose attention is focused on the internet. Therefore, social and digital is going to play a pivotal role in the growth of the brand. We intend to use digital not only from the standpoint of setting trends and educating the customer but also from driving footfalls into the brick and mortar store. Fbb is a very exciting client for us to work with as the Future Group is very dynamic and fast moving and our vision of how we want the brand to grow are completely aligned.”
On their partnership with Social Kinnect, Pawan Sarda, Group Head, Digital, Future Group India, said, “Fbb is India’s fashion hub and digital is a key platform to establish the same. I am sure partnering with Social Kinnect will help us to create stronger engagement with our audience and help us to influence their fashion choices.”