Call for entries open for BuzzInContent Awards 2020 Enter Now

Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

Salt Brand Solutions is first agency to pitch live on Facebook

Pitching to the client on Facebook is the agency’s attempt at being transparent and making the pitch process more relevant in today’s times

BestMediaInfo Bureau | Mumbai | March 2, 2017

SALT-LOGO

Salt Brand Solutions responded to Nearbuy's call for a creative pitch by presenting it on Facebook Live and thus making it the world’s first Facebook Live pitch. Salt chose to do so because it believes the current processes are flawed.

Recently, Nearbuy founder Ankur Warikoo took to Facebook to call for a creative pitch.

Mahesh Chauhan Mahesh Chauhan

Mahesh Chauhan, founder, Salt Brand Solutions, said, “It’s exciting to see a young business leader breaking free of the conventional way of doing things. Ankur’s vision and passion to change the game clearly stands out and Salt would love to partner with him and brand Nearbuy. More importantly, he sparked a pertinent conversation about the way pitches themselves are conducted today. Besides demonstrating our way of thinking, taking our pitch live was a small first step towards making the pitch process more relevant in today’s times.”

Chauhan further said, “Pitch fee debate is more about the symptom than the disease. The best work is produced by agency-client individual partnerships and that should form the crux of the process going forward. So the chemistry between two cultures should be the focal point and not just strategy and creative.”

The Facebook live pitch:

Info@BestMediaInfo.com

Advertisment
Post a Comment