HT Media and Koovs expand partnership to celebrate women power

The online fashion brand and the media house will profile five women from different fields as a part of this partnership for International Women's Day

BestMediaInfo Bureau | Mumbai | March 7, 2017

The London-listed online fashion brand Koovs has joined forces with its strategic partner and investor HT Media to celebrate International Women's Day on March 8, by profiling five women, famous in India, from five different fields.

The daily features will leverage the reach of HT Media's flagship English language newspaper The Hindustan Times and its radio station Fever 104 with profiles in The Hindustan Times HTCity section and radio interviews running parallel on the evening primetime Fever 104 FM Khuraffati Nitin show, that airs from 5pm to 9 pm daily.

The interviews will feature actress Richa Chadda, athlete Namrata Purohit, celebrity stylist Sanjana Batra, comedienne Kaneez Surka and chef Bani Nanda.

This new initiative is part of the continuing strategic partnership between Koovs and HT Media

Piyush Gupta

Commenting on the initiative, Piyush Gupta, Chief Financial Officer, HT Media, said, “This is a great initiative to engage our young audience. We have a huge belief in the long-term investment prospect with Koovs.”

Mary Turner

“Koovs now has over two million social media followers and was recently named by The Global Youth Marketing Forum as the India's Favourite Fashion Portal. This campaign brings together the reach of HT Media's channels with Koovs following to provide the right platform to profile these dynamic and inspiring young women,” said Mary Turner, CEO, Koovs.

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