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Hindustan Unilever’s Tejas Apte part of Effective Content Strategy Jury, 2017 WARC Awards

The category will be chaired by Alison Keith, Vice-President, Global Media, Coty. This category looks for evidence of how a content strategy helps a brand achieve business goals

BestMediaInfo Bureau | Mumbai | March 17, 2017

(L) Tejas Apte & Alison Keith (R) (L) Tejas Apte & Alison Keith (R)

The 2017 WARC Awards has named the Jury chair and Jury members for the Effective Content Strategy category. The category that looks for evidence of how a content strategy has helped a brand achieve business goals will be chaired by Alison Keith, Vice-President, Global Media of beauty products brand Coty. Tejas Apte, Senior Media Manager, Hindustan Unilever is also a part of the jury.

Apte has 10 years of experience in the Indian media industry and is based in Mumbai. In his current role, he pioneered India's largest branded content event by an advertiser, The Content Day on June 12, 2015. On this day, more than 100 content creators responded to branded content briefs for 10 HUL brands. It then became an annual feature in India, and later replicated globally across other markets. Content Day's biggest success story was Brooke Bond Red Label's 6-Pack Band, which won the Grand Prix in the Glass Lions category at Cannes 2016, as well as picking up two Gold at the 2016 Warc Media Awards.

Keith will lead a panel of 15 other judges made up of senior industry experts. The names on the jury list are:

Alison Keith, Vice-President, Global Media, Coty, Jury Chair

Tejas Apte, Senior Media Manager, Hindustan Unilever

Charles Baker, Strategy Director, Hearts & BBDO

Paul Catmur, Managing Partner and ECD BC&F Dentsu

Nikki Crumpton, Founder, The Active Strategist

Samantha Deevy, Group Communications Strategy Director, Droga5

Clare Hill, Managing Director, Content Marketing Association

Rob Isaacs, Content Partner, adam&eveDDB

Shafqat Islam, CEO and Co-Founder, NewsCred

Nick Kendall, Founding Partner, Broken, Electric Glue and The Garage Soho

Scott Manson, Director of Content, OgilvyOne

Janisa Parag, Head of Planning, True

Carl Ratcliff, CEO, One Green Bean

Anneli Rispens, Director Content & Social Media DDB EMEA

Matt Tanter, Chief Strategy Officer, Grey London

Amelia Torode, former Chief Strategy Officer, TBWA\London

The Effective Content Strategy category rewards branded content strategies that demonstrate a business outcome and where editorial-style content is designed to win attention. This could include video, audio, brand-funded TV shows or other formats. The Grand Prix winning paper will be rewarded with $7,000.

In addition, three special awards will each receive a prize of $1,000: The Long-Term Idea Award recognises a content strategy that has delivered sustained success for a brand; the Best Multiplatform Award is for a content strategy that has successfully used a range of different communication channels; and the Low Budget Idea rewards an effective content strategy produced on a budget of £500,000 or less and is geared towards campaigns by non-profit organisations.

Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. The closing date for entries is April 20, 2017.

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