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Famous Innovations bags Ruosh's creative mandate

The footwear and accessories brand has given the mandate for complete brand strategy and communication, and will be managed by the agency's Bangalore office

BestMediaInfo Bureau | Mumbai | March 6, 2017


Ruosh, a premium footwear and accessories brand, has awarded its creative duties to Famous Innovations. The mandate includes complete brand strategy and communication, and will be managed by the agency's Bangalore office.

GV Krishnan GV Krishnan

GV Krishnan, CEO South, Famous Innovations, commented, "I am humbled and gratified by the confidence and faith Mohini and Snigdha have shown in us. Ruosh is uniquely poised in the footwear category with its superior offering of shoes and leather products. Their timeless and style-forward designs, attention to comfort, and engaging end user experience all add up to create a brand with tremendous potential, which we can't wait to unlock."

Mohini Binepal Mohini Binepal

Mohini Binepal, Co-Founder and Head-Retail, Ruosh, said, “With Famous, we have a partner who understands our business and brand vision. Ruosh has grown in volume exponentially, added geographies, new channels and now expands to different categories. We are sure Famous can be the brand communication custodian we have been looking for, who will not only maintain but extend our brand DNA responsibly.”

Snigdha Singh Snigdha Singh

Snigdha Singh, Head, Brand Communication, Ruosh, added, “As a brand we have truly believed in delivering effective communication. With Famous Innovations on board, we are sure to strengthen that effort & deliver unparalleled creative content which also drives business results.”

Famous Innovations was listed among the World’s Top 14 Independent Agencies by The Network One and Campaign UK. The agency's list of clients includes Raymond, Titan, CaratLane, Lakme, Sobha Ltd, Nestle, Snapdeal, Movies Now, Romedy Now, Zoom TV, Mahindra, Tata Housing, Vadilal, Forbes, Myntra, UPL, D Décor, etc.

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