Bang in the Middle enters Mumbai

The Gurgaon-based communications agency already has clients in Mumbai and has appointed Govind Agarwal as Branch Head for Mumbai

BestMediaInfo Bureau | Mumbai | March 6, 2017

Govind Agarwal

Bang in the Middle, the five-year-old communications agency headquartered in Gurgaon, has announced its entry into the Mumbai market. The agency, led by Prathap Suthan and Naresh Gupta, already has presence in Chicago and New York.

The agency has aggressive plans for Mumbai and already has clients in Mumbai. The agency's solutions spread across traditional and digital medium including social media marketing and digital solutions.

Prathap Suthan

Commenting on the expansion, Prathap Suthan, Managing Partner, Bang in the Middle, said, “There is no city like Mumbai that buys great work. And no better city that allows for merit to come through. For us being in Mumbai was always the way forward, and while we have been low key until now, it' time we opened a bottle of champagne officially.”

Naresh Gupta

“Mumbai is the capital of advertising and it needs an agency like ours with expertise across domains. We have a proven offering that merges insights with craft and technology, and we are looking at Mumbai to grow in the city,” said Naresh Gupta, CSO and Managing Partner, Bang in the Middle.

The agency has appointed Govind Agarwal as Branch Head for Mumbai. Agarwal has over 13 years of experience and started his career in retail banking with HDFC Bank, before moving to work with agencies like Euro RSCG, Saints & Warriors and JWT. He has cross-industry experience of working on brands like Skoda, FIAT, HDFC Bank, Godrej, Kellogg's, Dainik Bhaskar, Danone, Sab TV, Lotus Herbals, CavinKare, etc.

Commenting on his new role, Agarwal said, “I am excited to be able to lead Bang in the Middle in one of the most challenging markets and hope to be able to deliver value and revenues to the company.”

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