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Balaji Telefilms launches OTT platform ALTBalaji

The platform will offer original shows spanning about 300 hours in the first year. It is created as an alternative to regular television options and will be commercially available from mid-April 2017

BestMediaInfo Bureau | Mumbai | March 3, 2017


ALTBalaji, the digital platform from Balaji Telefilms, marks its entry into the world of global over-the-top (OTT) entertainment space. Launched to reach out to individual audiences directly, ALTBalaji provides differentiated content with original shows spanning about 300 hours in the first year. The platform will be subscription based and will be commercially available from mid-April 2017.

ALTBalaji is developed, designed and integrated by OTT specialist Diagnal and the platform is powered by Xstream’s cloud-based video management system, Xstream MediaMaker. The multi-screen platform is available on iOS, Android, Windows, Roku, AppleTV, and soon on other operating systems.

Created to provide an alternative to mainstream Indian entertainment and TV content, ALTBalaji brings fresh and interesting stories to audiences. Offering unparalleled high-quality shows featuring popular artists, acclaimed writers and award winning directors, the platform fills in the existing void in the entertainment space and provides a real, exciting alternative to regular television-based options.

ALTBalaji allows users to watch select content and previews without requiring an active subscription. Content accessibility provides users with the opportunity to explore service features before choosing a subscription package that suits their content needs and budget. Premium subscribers to the service will have full-access to content and features like parental control and download to watch offline.

Nachiket Pantvaidya Nachiket Pantvaidya

Nachiket Pantvaidya, CEO, ALT Digital Media Entertainment, said, “We are glad to be among the first ones to be part of a game changing move into the global entertainment space starting with second biggest but fastest growing mobile market -- India. Consumers across the world are evolving; aided by growing mobile reach; their requirements are becoming niche, rather than one formula fits all and this is where ALTBalaji belongs. We are excited to be associated with Diagnal and Xstream to bring in the best of technology and scalability together. ALTBalaji will offer extensive range of languages and genres to all age group and regions, both in India and abroad.”

ALTBalaji is cloud based and uses Amazon Web Services and Microsoft Azure to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers.


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